BBCS INVITERER NDCC medlemmer: What counts as greenwashing in 2025

What will the EU’s forthcoming Green Claims regime mean for your marketing, product labels, and investor communications?

And how strict is Denmark’s enforcement in practice?

The Benelux Business Chamber Scandinavia is delighted to host Claus Barrett Christiansen, Partner at Bech-Bruun law firm and a leading Danish expert in marketing law, brand protection, and ESG-related claims.

Claus advises companies on compliant green marketing and has spoken widely about the EU Green Claims Directive and the Danish Consumer Ombudsman’s high documentation standards for environmental claims.

What you’ll learn:

• • What counts as greenwashing in 2025 — and where companies most often get into trouble (from vague, unsubstantiated “eco-friendly” wording to relying on internal labels with no independent control). Recent Danish cases, including the Danish Crown ruling, show the bar is rising.
  • The EU Green Claims Directive — current status, what to expect, and how to prepare your documentation, governance, and marketing workflows.
  • Denmark’s enforcement posture — why the Consumer Ombudsman sets a high bar for documentation and what that means for product pages, ads, packaging, and PR.

Event details:

• 16h00: Arrivals & networking
• 16h30: Welcome by Ambassador Patrick Deboeck
• 16h45: Speech by attorney Claus Barret
• 17h30: Networking, with a drink and a snack
• 18h00: Thank you 

   

• Please register your participation by sending an email to: info@bbcs.dk